Talking teddy bears. Boxes of candy. Jewelry. Greeting cards covered with hearts. These may sound like typical Valentine’s Day gifts for your sweetie-pie.
But at the One Love Foundations’s #LoveBetter pop-up shop in New York City, such items aren’t exactly tokens of affection. They’re not even for sale. Rather, the products are designed to start meaningful conversations about healthy and unhealthy relationships by shining a spotlight on toxic behaviors.
The bear, for example, suffers from mood swings. Press his tummy, and he says stuff like “You’re pathetic!” quickly followed by, “I’m so sorry. I didn’t mean that.” As for the candy, well, those are Fat-Shaming Chocolates, with a single, lonely piece inside, along with a not-so-loving reminder to “watch you weight.”
Also on the shelves: a Follow-Your-Heart Pendant, complete with a GPS tracker so you can obsessively/compulsively keep tabs on someone special, and colorful cards with messages like, “I miss when you were hotter” and “You’re mine, so do what I say.”
The store, part of the nonprofit foundation’s larger outreach campaign, will vanish after today, but here’s a video capturing lovebirds’ reactions during the shop’s weeklong run at 1 Prince Street on the Bowery:
Click here to watch the video http://bit.ly/2EqV18w
This story first appeared on Adweek.com