Reaching for visitors to travel to Kenya for adventure tourism, even the country’s president Kenyatta of Kenya joined many wishing CS Najib Balala, Kenya’s Minister for Tourism well as he tackles his climb of Mt Kenya.
“I’m ready and all kitted up to climb Mt Kenya in a bid to raise awareness of Kenya’s adventure tourism offering while profiling Mount Kenya as a favorable tourist destination,” said Minister Balala.
Tourism Minister, Cabinet Secretary Najib Balala last Monday embarked on climbing Mount Kenya in his bid to raise awareness of Kenya’s adventure tourism opportunities.
President Uhuru Kenyatta was among the people who wished CS Balala success as he started the challenge.
“Wishing Tourism CS Balala success as he starts his ascent of Mount Kenya today to raise awareness of Kenya’s Adventure Tourism offering; while profiling the region as a favourable tourist destination – Uhuru Kenyatta November 13, 2017”
Tourism Minister, CS Balala will be accompanied by the 7 Summits Africa team of mountaineers who are on a quest to climb seven African mountain summits with a combined altitude gain of 16,000 metres, back to back in seven weeks.
The mission of the 7 Summits Africa team is to boost conservation and communication through tourism.
Editor’s Note:- Minister Najib Balala of Kenya is also the Head of CAF at the UNWTO. As the Head of the African Bock of Tourism Ministers (CAF) at the UNWTO it is important for the Continent to see the drive by Minister Balala for Adventure Tourism in Africa as part of rewriting the Brand Africa narrative for the continent. Key USPs of the continent can only get the needed visibility through actions such as being
undertaken by the Kenyan Minister.
Congratulations to you CS Balala, you are an example for the Continent. This climb on Mt Kenya comes but days ahead of the PMAESA Conference in Zambia where those from the continent wanting to see Cruise Tourism developed will gather and this inclusive of land-locked countries promoting their waterways and lakes. Again this is all part and parcel of rewriting the Narrative for Brand Africa with positives and not let others lumber the continent with only negatives and disasters.
Story by: St. Ange Consulting