Wedding Tourism: India positions for a larger slice of the cake 

Nigeria’s famous Owambe wedding scene might be getting some competition soon. Guess who? India, the world’s second largest country. This Asian nation is aiming to get a larger slice of the growing global wedding tourism cake. But this will significantly need greater efforts, both at domestic and international levels.

Destinations and venues are plentiful, but connecting the dots and bringing the many service providers together is important, said Suman Billa, Joint Secretary of the Ministry of Tourism in New Delhi, while opening the two-day Federation of Indian Chambers of Commerce and Industry (FICCI) Wedding Tourism Summit on May 25. He told buyers and sellers at the first meeting of its kind that an action plan was required to develop this important market and to boost arrivals on the whole.


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